INOA Ammonia-free Oxidation Hair Color #7.4 60 Gr

INOA, the ammonia-free oxidative hair color by LORÉAL PROFESSIONNEL PARIS, offers a luxurious coloring experience powered by oil and tailored thanks to its advanced technology.. This new diNOA version marks a true revolution in the field of professional coloring, 12 years after its initial launch. The revisited diNOA formula incorporates a patented technology, the oil distribution system (ODS for Oil Delivery System), which distinguishes itself by its exceptional efficiency. Its unique formula, rich in 60% oils, allows to infuse the pigments directly into the hair fiber. With the new iNOA, we can now benefit from even more impressive results : - Up to 100% grey coverage, - Vibrant, high-intensity colours, - Visible improvement in hair quality, - 48% increased shine*, - Vegan formula**, - Improved formula manageability, - Easier and faster mixing***. Regarding its visual innovation, iNOA presents itself with new packaging combining professionalism, premium and sustainability. The tube is made from 95% recycled aluminum and each package is now equipped with a QR code, allowing instant access to educational content. Finally, iNOA offers a new diagnostic tool accessible via the Style My Hair Pro application : iNOA [iD]. *Comparative instrumental test before and after coloring **Vegan Formula : No ingredients of animal origin or derivatives ***Instrumental test compared to the previous iNOA The seller confirms that its products comply with all applicable laws and are offered only if they comply with Joom's policies and European laws on product safety and compliance.