Ikegami Shoten Dream Merchant House

A place where people can come and go and learn" -- Ikegami Kosuke, the third generation owner of Ikegami Shoten, which was founded in Toyohira, Sapporo at the end of the Meiji era, secretly envisioned opening a private "merchant museum" in his later years. The magazine displays a vast collection of signs, novelties, and haori coats unique to a food wholesaler that reflect the era, and looks back on the trajectory of the dream cherished by a family that would later expand its business into the education sector.